A Century of Heritage Meets Future Innovation



Andespum and Michell Group Forge Strategic Partnership for the Korean Luxury Market





Date: January 27, 2026   |   Author: Humanoid Servo by MW Coach Inc.





MW Coach Inc. is proud to announce a historic milestone in the expansion of its Peruvian premium brand certification line. On January 27, 2026, Andespum, an affiliate of the MW Coach Group, officially signed a Memorandum of Understanding (MOU) with the world-renowned Michell Group. This partnership marks the launch of a specialized "100-Year Luxury Heritage" certification track, bridging Andean tradition with Asia’s most discerning consumers.




The Gold Standard of Alpaca: Michell Group



Founded in 1931, the Michell Group is the world’s first company to commercialize alpaca fiber and remains a global leader listed on the Lima Stock Exchange (BVL). As a vertically integrated powerhouse, the group manages the entire value chain—from sustainable farming to luxury production. A long-standing supplier to South Korea, Michell Group operates prestigious brands such as Sol Alpaca and Patapampa.




Andespum: Redefining Market Entry



Andespum serves as a strategic gateway for trade between Peru and Korea, elevating the natural and cultural heritage of the Andes. By implementing a sophisticated Multi-Tier Certification System, Andespum assists Peruvian companies—from century-old heritage firms to agile boutique brands—in navigating the Korean market. Our model focuses on enhancing export competitiveness while meeting high-end international standards.



A Sustainable Vision for Global Development



The philosophy of MW Coach Inc. and Andespum transcends traditional aid. For middle-income nations like Peru, true economic empowerment stems from strengthening domestic competitiveness and expanding into premium markets like Korea. This sustainable business model represents a bold challenge and a significant reward for both regions, fostering mutual growth.





MOU Signing Ceremony


Photo 1: The Strategic Alliance. From left: Mr. Elliott Luna (QC Director, Andespum Peru), Mr. Jihyun-seok (CEO, MW Coach Inc.), Mr. Mauricio Luis Martín Chirinos (CEO, Michell Group), and Mr. Mauricio Quevedo (Director of Retail, Michell Group).





Factory Inspection


Photo 2: Heritage and Industry. The Andespum management team conducting a due diligence site visit at Michell Group’s facility—the world’s first and largest alpaca fiber processing plant.








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